Scandal sells

Since starting at Live Labs I've gotten to play with a lot of data, including the political Usenet and crawled memeorandum hourly data (since mid-September 2005, following Katrina). Today I came across something less-than-surprising.

Top 10 links on memeorandum according to most number of 'discussion' links-- that is, number of discussions (usually blogged) that are related to a parent story (usually news).

"For McCain, Self-Confidence on Ethics Poses its Own Risk" [McCain and scandals] 219

"Spitzer is Linked to Prostitution Ring" 178

"Embattled Attorney General Resigns" [Gonzales and scandals] 170

[Text of Obama's race speech] 158

"NSA has massive database of Americans' phone calls" 129

"The Long Run-Up" [McCain and scandal] 119

"Craig Arrested, Pleads Guilty Following Incident in Airport Restroom" 116

"US Web Primer Is Said to Reveal a Nuclear Primer" [Iraq and Nukes] 115

"Digging Out More CNN/Youtube Plants" [Youtube politics and staged debates] 115

"Dark Suspicions About the NIE" [Iran and Nukes] 107

So, for the most part, what sells is sex and violence.