Telling us what we already know

Via Thursday Bram, communications agency Universal McCann recently conducted the third wave of their global study on social media usage. The results indicated, of course, a growing usage of all kinds of social media worldwide. Also, it notes that "blogs are a mainstream media worldwide and as a collective rival any traditional media" (emphasis mine). Sooner or later, it seems we'll have to be more specific when we say "mainstream media". :-)

You can see a complete slide show of results here. (Warning: It's very colorful, and people with a sensitivity to circles should not consume.) It should be useful for citing whenever a convincing intro to a SM research paper is needed.